Luciana Pulcini

 UpCycling is Fashion!!😃

Luciana Pulcini is the founder and owner of LucianaSoul which has been based in London since 2014, officially registered in 2019.
LucianaSoul (the story behind the textiles) is a concept of sustainable consumption and production. Her mission is to reduce textile waste, but also to highlight to the fashion industry – and people in general – new ways of creating a brand using existing resources.
Luciana’s venture began after she observed the huge amount of clothes left on the streets of London. At the time she was homeless and had very little to wear. With her passion and natural talent plus her Italian diploma in tailoring, she developed ideas for upcycling. She also studied online courses with the British Library on building a sustainable fashion business.
In 2016 Luciana was the recipient of the FDC Young Designer Award for ‘the most important alternative to fast fashion’-. She also took part in Catwalks for Disabled Girls (December 2018) at the Old Biscuit Factory, Bermondsey.
In July 2019 Luciana exhibited in Italy with the NGO ‘Andes’ (National Association of Families of People with Intellectual and/or Relational Disabilities).